About
Performance Marketing Specialist | SEO Strategist | Link Building Expert | Driving Organic Growth & Measurable ROI | India | UK
My journey into digital performance marketing began with a fascination for how search engines shape visibility and behavior. While studying, I became deeply curious about how businesses grow online and that curiosity turned into a full-fledged career in SEO and performance marketing.
Over the years, I’ve specialized in creating data-backed strategies that connect brands with their ideal audiences. From link building to technical SEO, every part of my process is focused on one thing: measurable growth. I’m passionate about helping brands rise organically, stay relevant, and build long-term authority in competitive digital landscapes.
Let’s grow strategically, organically, and with purpose.
Today, I am driven by the belief that great design is not just about aesthetics; it’s about creating meaningful connections between brands and their audiences.
Education and Qualifications
Bachelor’s Degree
BSc (Hons) Accounting and Financial Information Systems
University of Greenwich, London
Developed a strong foundation in accounting principles, financial systems, data analysis, and business technology, with a focus on applying financial insights to real-world business decision-making.
Master’s Degree
MBA – Master of Business Administration
University of Greenwich, London
Specialized in business strategy, marketing, and financial management. Gained advanced skills in leadership, data-driven decision-making, and sustainable business development in global markets.
GCSE – Secondary Education
St. Stephen Convent School, India
Completed core academic subjects with a focus on English, Mathematics, Business Studies, and Computer Applications, laying a solid educational foundation for higher studies.
A-Levels – Senior Secondary
St. Stephen Convent School, India
Focused on subjects including Accountancy, Economics, and Business Studies. Built a strong base in commerce and finance, preparing for advanced academic and professional pursuits.
My Work Experience
Ieimpact Microsystems Private Limited
Digital Performance Marketing Analyst
November 2021 - Now
Author - hellowebmaster.com
Author
September 2019- Now
Digital Marketing Analyst
Marketing Signals
Septembr 2019- February 2020
Photography is my creative escape. Beyond digital strategy and SEO metrics, I find beauty in the unfiltered moments of life ,a quiet sunset, the rhythm of a bustling street, or a fleeting expression that tells a story. Photography teaches me to observe, to be patient, and to capture the world as it is raw, honest, and real. It’s not just a hobby; it’s how I stay inspired. Whether I’m traveling or walking through my neighborhood, my camera helps me slow down and reconnect with the present. Each shot is a reminder that creativity lives in the details, and sometimes, the best stories are the ones we don’t plan.
Crafting Visibility with Purpose
To me, digital success is not just about traffic , it’s about intentional growth. I approach every project with a focus on performance, user value, and strategic thinking. Whether it’s building backlinks or optimizing content, my goal is always clear: connect, convert, and compound results.